Association of National Advertisers - news and policy issues

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ANA - Government Relations News

The Federal Trade Commission has released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising.

FTC Announces Potential Changes to Endorsement & Testimonial Guidelines
New Internet Domain Name Proposal Could Seriously Impact Your Brands
ANA Urges FCC to Reject Onerous New Rules for Product Placement
Waxman Defeats Dingell for House Energy & Commerce Chairmanship
State Budget Pressures Could Lead to Ad Tax Fights
ANA Files Comments With CPSC on Advertising Rulemaking
CPSC Asks for Comment on Final Ad Rules
Florida Supreme Court Upholds Lower Court Ruling Throwing Tax Swap Plan Off November Ballot
Florida Tax Swap Plan Thrown Off November Ballot
CPSC Bill Passes Congress
Tobacco Legislation Passes House, Now Moves on to Senate
Advertising Community Opposes Tobacco Legislation
FCC Issues Notice on Product Placement Issues
FTC Issues New Report on Alcohol Beverage Advertising Self-Regulation
Advocacy Groups Respond to Associations Letter to FCC on Product Placement
FCC Commissioner Adelstein Outlines Broad Agenda to Protect Children from "Inappropriate" Media Content
DTC Prescription Drug Advertising Update
Florida Tax Swap Plan Could Lead to Ad Tax Battle
ANA Urges New York State Lawmakers to Reject New Restrictions on Online Behavioral Advertising
Legislation Would Make Sweeping Changes in FTC’s Enforcement Powers
ANA, Eleven Other Industry Groups File Comments on FTC Behavioral Advertising Principles
House Energy and Commerce Committee Reports Tobacco Bill
Senate Makes Changes to CPSC Reform Act
ANA Opposes Advertising Provisions in Tobacco Bill
ANA Writes to U.S. Senate on Consumer Product Safety Commission Reauthorization Bill
FTC Announces April Workshop on Green Marketing Guides and Packaging
ANA Seeks Comment on FTC Draft Privacy Principles
ANA, AAAA and AAF Send Letter to FCC on Embedded Advertising
FTC to Review Green Marketing Guidelines
FCC Chair to Push for Inquiry into Product Placement Rules
U.S. Conference of Mayors Report Highlights Declining Tax Revenues and Slowing Growth
Florida Tax Commissioner Calls for New Taxes on Business Services
ANA and Industry Groups Submit Comments on FEC Rulemaking on "Electioneering Communications"
FTC to Host Forum on Online Behavioral Advertising
Food and Beverage Marketing Initiative Receives Positive Reviews
ANA Opposes Kennedy Tobacco Advertising Restrictions
ANA Opposes Brownback TV Indecency and Violence Amendments
ANA Files Statement With Senate Commerce Committee on Media Violence
Energy and Commerce Committee Passes Drug Bill With Towns-Buyer Amendment Language
House Health Subcommittee Strips Drug Safety Bill of Burdensome DTC Restrictions; Full Committee Considers Bill Tomorrow
ANA Opposes Changes in FTC Guides for the Use of Endorsements and Testimonials in Advertising
House Health Subcommittee Holds Hearing on Drug Bills; Markup To Be Held Next Tuesday
House Health Subcommittee Bill Bans and Restricts Prescription Drug Advertising
House Health Subcommittee to Mark Up Drug Safety Bill
IOM Tobacco Report Calls for FDA Regulation of Advertising
Senator Harkin Reintroduces HeLP America Act
Chairman Markey Suggests Restrictions on Food Marketing
Senate Passes Drug Safety Bill With Industry-Backed Advertising Provisions
FCC Violence Report Released
Drug Safety Bill on Senate Floor Next Week
Senate HELP Committee Votes to Keep Restrictive Ad Proposals in Drug Safety Bill
Update on Children's Issues
Senate HELP Committee to Markup Kennedy-Enzi Drug Safety Bill Next Wednesday
Marketers Respond to Obesity Challenge: What Is Your Company Doing?
Utah District Court Rejects Advertisers' Arguments in Child Registry Case
Illinois Governor Proposes Gross Receipts Tax
Update on State Ad Tax Developments
Ad Tax Fights Possible in Michigan and Iowa
House Energy and Commerce Committee Introduces Package of Bipartisan Privacy Bills
New Congress Focuses on Prescription Drug Ads
ANA To Participate on FCC Task Force on Childhood Obesity
Chairmen Majoras, Martin Headline ANA Advertising Law and Business Affairs Conference
Tax On Business Services (Including Advertising) Possible In Michigan
FTC Rejects Call for Law Enforcement Actions on "Buzz" Marketing
ANA Responds to American Academy of Pediatrics (AAP) Attack on Several Advertising Categories
Chairman Barton Planning Privacy Push in Lame Duck?
The Impact of the Election on Marketers
Senator Brownback and FCC Commissioners Announce Formation of Childhood Obesity Task Force
Children's Marketing and Interactivity Under Attack
Senate Telecommuncations Bill Stifles Development of Major New Communications Technologies
California Court Decision is Victory for All Marketers
ANA Argues that Utah Child Protection Registry is Fundamentally Flawed and Unconstitutional
Please Contact Conferees to Support Rebuilding of Storm-Damaged Billboards
ANA Supports Rebuilding of Storm-Damaged Billboards
Texas Governor Signs New Gross Receipts Tax
State Attorneys General Ask FTC to Look into Alcohol Beverage Marketing
California Bill Would Tax Certain Food And Beverage Ads
We Need Your Input On Proposed Gross Receipts Tax In Texas
ANA Argues that California court decision poses serious risks for all marketers
ANA Files Comments with US Delegation to Codex
FCC Implements Junk Fax Prevention Act of 2005
ANA Submits Testimony Against California Alcohol Advertising Bill
Special Session In Texas To Begin On April 17
ANA to File Amicus Brief in Lawsuit Challenging Utah Child Protection Registry Act
NY Assemblyman Will Push Bill To Tax Television Ads To Pay For Obesity Prevention
Pennsylvania Tax Bill Scheduled For Hearing On Wednesday
Contact Pennsylvania Lawmakers and Governor to Oppose Advertising Tax Proposal
ANA Opposes Ad Tax Proposal in Pennsylvania Legislature
Pennsylvania House Passes Tax on Advertising and Other Business Services

ANA - News

MediaBank, a leading provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA), today announced the integration of Advertising Digital Identification (Ad-ID) with MediaBank’s technology platforms to help reduce common inefficiencies associated with the advertising and media buying process.

Press Release: MediaBank Is First Media Management System to Partner With Ad-ID
ANA Urges FCC to Reject Onerous New Rules for Product Placement
McDonald's, Blue Shield of California, Dentyne Win Multicultural Excellence Awards-Portada Magazine
Press Release: ANA Announces 2008 Multicultural Excellence Award Winners
Press Release: Multicultural Marketing Programs Continue To Grow But Marketers Cite Frustration According To ANA Study
The ANA Alliance for Family Entertainment(sm) Announces the 2008 Family Entertainment Awards - IT News Online
Media Alert: ANA Supports Google/Yahoo Decision to Abandon Search Advertising Partnership
Media Alert: ANA Reveals 2008 Annual Conference Polling Results
ANA Announces Finalists for 2008 Multicultural Excellence Awards
ANA releases text of Department of Justice letter
ANA survey finds 42% of advertisers have in-house agencies-MarketingVox
ANA Oppose Google-Yahoo Advertising Partnership-The Wall Street Journal
ANA Recommends Against Google-Yahoo Search Advertising Partnership in Letter to Department of Justice
ANA, AAAA, SAG and AFTRA Agree to Extend Contract-AdWeek
Marketers Cut Their Ad Budgets In Tough Economic Times-Adweek
SAG, AFTRA Will Bargain Jointly On Ad Contracts- The Hollywood Reporter
Ad Groups Form DTV Transition Coalition-ShootOnline
Economic Conditions Forcing Marketers To Reduce Advertising Budgets, According To ANA Survey
CBS Resists Changes To Integration Fees-MediaPost’s Media Daily News
Study Finds Increased Collaboration Between Marketing and Finance Despite Continued Dissatisfaction With Metrics
Blog: Observations & Questions On Network Integration Fees
Media Alert: ANA Offers Industry Update on Proposed Network Integration Fees Task Force
Blog: The Hottest Button – Integrated Marketing Communications
Blog: ANA Urges NY State Lawmakers to Reject New Restrictions
Integrated Marketing Is Top Issue
Phase II of Marketing & Media Ecosystem 2010
ANA: Political Ads Will Abate Ad Revenue Slowdown- MediaPost Publications
Advertisers Demand Accurate Online Audience Measures Before Increasing Web Ad Spending - Associated Press
Pohly Company Wins Award for Excellence in Magazine Design – PR Web
"Ugly Betty", "Heroes" Earn Top Honors at Family Friendly Awards - Hollywood Reporter
Photo Blog: Multicultural Marketing Conference Highlights
ANA 2007 Multicultural Conference: Strong Hispanic Market Content and Record Attendance- HispanicMPR.com
New Study Offers Advertisers Effective Strategies For Reaching Black Consumers - Black Enterprise
Marketers Foresee a Boost In Multicultural Advertising Budgets – Portada Online
ANA Announces Winners of the 2007 Multicultural Excellence Awards
ANA Releases Agency Compensation Survey- BtoB Online
Marketers Agree Multicultural Customers Are Changing; What Worked Yesterday May Not Work Tomorrow- Destination CRM
ANA Recognizes Marketers For Multicultural Efforts – MediaPost Publications
ANA Study Reveals Interest In Different Agency Compensation Models
Internet ‘Do Not Track’ Registry: Fair or Foul Idea? - MediaPost Publications
American Federation of Musicians Renew Two Year Contract With Advertising Industry – Modern Guitars Magazine
Advertisers Play An Increasing Role in NATAS Emmy Awards - Shoot Online
The Pohly Company Wins Two Awards For Design Excellence- PRWeb
ANA Names New Board Members at 2007 Annual Conference
ANA Announces Finalists for 2007 Multicultural Excellence Awards
Gore Announces Media is Changing – B-to-B Online
Cross Industry Study Demands That Marketing Move To A Digitally Focused Business System
Blog: Q&A with Wendy Clark, SVP of Advertising, AT&T
ANA and RAB Launch Radio Station for ANA 2007 Annual Conference
MPG Expands with Key Hires on Sears Business- ADWEEK
Ad-ID Replaces ISCI as Official Industry Standard
Blog: Q&A with Steve Sullivan, SVP of Communications, Liberty Mutual
Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable
Ad, Media Groups Help Derail Drug Ad Restrictions – Commercial Alert
Ad Groups In Dispute with SAG
New Accountability Study Calls for Symmetry Between Marketing and Finance – Marketing Vox
ANA Extends Deadline for Multicultural Excellence Awards
ANA Highlights Unprecedented Steps to Combat National Health Challenge
Performers' Unions and Advertising Industry Select Booz Allen Hamilton To Conduct Study on Commercials Compensation Models
ANA and NATAS Join Together to Recognize Excellence in Broadband Advertising
ANA/Guideline Study finds Brand Equity a Top Line Objective for Marketers
ANA Marketing Accountability Task Force Finds Few Follow Best Practices
Integrated Marketing Communications Joins Accountability as Top Senior Marketer Concerns
ANA TV Advertising Committee Announces Support for Brand-Specific Commercial Ratings to Drive Media Accountability
ANA Launches Revitalized Marketing Skills Training Program for 2007
ANA Teams with Yahoo! to Provide Extensive Content for Relaunch of Advertising.Yahoo.Com Site
ANA Studies Reveal Advances in Marketing Measurement But Difficulty in Overcoming Organizational Impediments
ANA Survey Reveals Most Integrated Marketing Communications Programs Need Improvement

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