Direct Marketing Association - news and policy issues

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Direct Marketing Association: Marketing News

Direct marketing news for people doing direct, database, and interactive marketing

PRC Approves Service Measurement Systems
Discovery, Differentiation, and Discounts Drive Holiday Shoppers to Search, According to Performics
Forecast is Mixed for Consumer Technology and Media Holiday Sales, Finds Oilver Wyman
DMW Worldwide Adds Mark Fink
Many Consumers Expect to Spend Same or More This Holiday Season, ABI Research Finds
Consumer Confidence up Slightly in November, According to Latest CEA-CNET Indexes
Conner Strong Customer Data Integration Case Study Published

Direct Marketing Association: White Papers

Marketing research, statistics, and best practices for people doing direct, database, and interactive marketing.

Online Marketing Making the Invisible Visible
Is Dirty Data Sabotaging Your Marketing Results?
Laser-Targeted Lead Generation
Emerging '09 DM Trends
American Business in Transition:
DMA Quarterly Business Review - Q3 2008
Successful E-Mail Marketing Methods
Driving ROI Once Your Email is Delivered
Latinos Online
DMA Quarterly Business Review - Q2 2008
Six 2008 Holiday Email Tips: Exposed
Vision Based On Resources
Small Business Guide To Web-Based Video Marketing
Ad Networks And How To Choose Them
Bring Unknown Prospects To Life And Make Them Your Customers
How to Master Customer Acquisition: On-Demand Lead Scoring
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response
The Loyalty Marketing Mix
The Difference Engine
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary)
8 Tips for Selling a Direct Marketing Campaign
CRM is not only Information Technology
Deciding to Go International
Real-Time Email Address Validation: Build or Buy?
2008 EMail Marketing Strategies
DMA Quarterly Business Review - Q1 2008
Membership In the Safe Harbor Program by Data Processors
Email Frequency: How Relevancy Tactics Changed The Rules
A new model for CRM
The Brand Persuasion Wheel
Putting the Relationship back in Relationship Marketing
The Benefits of Partnering with an Outside Database Firm
Marketing Automation and the Enterprise Opportunity
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content
Outlook 2008: Essential Email Marketing Deliverability Guide
The Art and Science of Email Marketing
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail
A Strategy for Savings:Postal Optimization and the Future of Direct Mail
Making Mail Relevant: The Perception of the Receiver
A Prescription To Heal the Ad Agency Business
My Keynote Presentation At The Catalog Conference
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab
DM ANALYSIS 2007
Quarterly Business Review, Quarter 4, 2007
Web Analytics - A Reporting Approach
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape
2008 Direct Mail Format Report
Robust Email Intergration Delivers Increased Conversion Rates
Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study
Increasing Response Rates with 1:1 Campaigns
Market Research In The New Marketing Strategy Paradigm
Postal rates have gone up. Now what?
Half Again as Much
Outlook for 2008: Essential Email Marketing Deliverability Guide
Desktop Widgets: Engaging your Customers Beyond the Browser

Direct Marketing Association: Marketing News

Direct marketing news for people doing direct, database, and interactive marketing

PRC Approves Service Measurement Systems
Discovery, Differentiation, and Discounts Drive Holiday Shoppers to Search, According to Performics
Forecast is Mixed for Consumer Technology and Media Holiday Sales, Finds Oilver Wyman
DMW Worldwide Adds Mark Fink
Many Consumers Expect to Spend Same or More This Holiday Season, ABI Research Finds
Consumer Confidence up Slightly in November, According to Latest CEA-CNET Indexes
Conner Strong Customer Data Integration Case Study Published

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Direct Marketing Association - news and policy issues

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